HIPAA-aware AI · ADA / WCAG-compliant builds · trusted by practices nationwide HIPAA-aware · ADA-compliant
Patient acquisition

Turn every click into a booked patient

Every channel, one funnel, real reporting. We connect search, content, social, ads, and reputation into a single system — measured against the only metric that matters: appointments on the calendar.

Real attribution HIPAA-aware Tied to booked appointments
Patient funnel · March 2026yourpractice · illustrative
Live
Searched & saw youImpressions across Google, maps & social
12,480impressions
18% click-through
Visited your siteClicks that reached your practice
2,246site visits
14% engagement rate
Called or bookedReal intent — call, chat, or form
314inquiries
43% conversion to appt
Booked appointmentsConfirmed on the schedule
135new patients
Cost per patient$68 · down from $148 in Jan compounding
135 newpatients this month
↓ 54% CACin 6 months

Most agencies count leads. We count the patients who showed up — because a lead that never books is worth exactly the same as no lead at all

Every channel

Six channels, one funnel

Compounding, warming, and immediate — we blend the mix to your specialty, market, and timeline.

Compounding

Medical & local SEO

The compounding foundation — ranks you where patients start their search: Google.

PayoffMonths 4–12
Compounding

Content marketing

Patient-education articles that build authority and turn readers into booked appointments.

PayoffMonths 6–12
Compounding

Reputation & reviews

Higher rating ⇒ more clicks from the same visibility. Cheapest lift in the funnel.

PayoffMonths 1–3
Warming

Social media

Instagram, TikTok, Facebook — warms your audience before they search, and closes at booking.

PayoffWeeks 4+
Immediate

Paid ads

Google, Meta, and local paid search — on demand patient volume when you need it now.

PayoffWeek 1
Multiplier

AI & automation

Front desk automation, PRM, and chat — catches leads at 2am and never drops a callback.

PayoffOngoing
Unit economics

The math patients agencies won't show you

If we're not lowering your CAC or raising your LTV, we're not doing our job.

Cost to acquire vs. patient lifetime value illustrative · 6 months into program
Cost per patient (CAC)Marketing spend ÷ new patients
$68
$68
Patient lifetime value (LTV)Avg revenue over patient tenure
$1,850
$1,850
LTV : CAC ratioAnything above 3:1 is healthy
27×
27:1
What these numbers actually meanThese are illustrative for a general dental practice. Yours will differ by specialty, insurance mix, and market — we'll benchmark against your real numbers on day one.
Real attribution

You'll know which patient came from where

No black box. Every new patient, every dollar, traceable to the channel that earned it.

Multi-layer tracking, reconciled monthly

Marketing dashboards lie all the time. We use overlapping tracking methods and reconcile monthly with your practice management data — because the only source of truth for a patient is your schedule.

Call tracking per channelUnique numbers by source route to your office with clean attribution.
Form & booking UTM taggingEvery online form and booking widget passes source, campaign, and channel.
Practice management reconciliationMonthly matchback of new patients to marketing sources — the truth check.
Monthly review callWhat worked, what didn't, what changes next month — on the same call, every month.
The compounding curve

Cost per patient falls over time

Paid channels stay flat. Compounding channels do this — and this is why we blend both.

Cost per new patientfirst 12 months · illustrative
trending down
M1 M3 M5 M7 M9 M12 $40 $80 $120 $160
started at $148 per patient ended at $44 per patient drop —70% over 12 months
Our promise

The kind of growth we won't chase

Fast wins that hurt the practice long-term aren't wins. Here's what we don't do.

The pledge

No misleading ads. No sensational claims. No patient-count guarantees

We don't make ads that promise outcomes you can't deliver, use fear-based copy to drive clicks, or guarantee patient counts we can't honor. Medical marketing is held to a higher bar — and we're fine holding ourselves to it.

The payoff

What honest acquisition delivers

Representative outcomes for practices we take through the full program.

0x
More new patients
Vs. baseline at 12 months
0%
Lower cost per patient
Once compounding kicks in
0x
LTV / CAC ratio
Healthy patient economics
0
Months to compounding
Then costs decline monthly
FAQ

Patient acquisition, answered

The questions practice owners ask us most before they hire us.

Lead generation ends when someone fills a form. Patient acquisition ends when they show up for their appointment — and stay a patient. We measure booked, confirmed, and completed appointments, not clicks or form fills. That's a completely different discipline.

No, and we're skeptical of anyone who does. Patient acquisition depends on your market, your reputation, your specialty, and how your front desk handles the intake we send. We commit to real reporting, monthly review calls, and swapping channels that aren't working — not to guarantees we can't honor.

Multiple layers: call tracking numbers per channel, unique form fields, booking-tool UTM parameters, and a monthly reconciliation with your practice management data. We show you exactly which patient came from which channel — and which channels are underperforming.

It depends enormously on specialty and market. A general dental practice might see $60–$180 per new patient; a specialty like implants or orthodontics might see $400–$900 and still have great margins. We'll benchmark yours honestly — and reduce it over time as compounding channels take over from paid ones.

Depends on your baseline. For a new practice we'll usually start with Google Business Profile plus a small local ads budget for quick wins, then layer in SEO, content, and reputation — the compounding channels — over the first six months. For an established practice we often flip that order.

We don't replace them — we make them look better. Our workflows drop bookings into your existing PMS or scheduler, alert your team when a lead needs a callback, and give the front desk a script for handling higher call volume. If you already have a practice management system, we integrate with it.

Want to see your real acquisition math?

Send us your current marketing spend and new-patient count, and we'll benchmark your CAC, LTV, and channel mix — free, before you commit to anything.

Every dollar tracked. Every patient counted.

Get a free acquisition audit — channel mix, CAC, and a realistic 12-month plan — before you commit to anything.

Get your free audit
15 minutes · No pressure · Real recommendations